Our Work

Proof, published.

Selected work · Media in. Business impact out.

Case Studies

Success stories with lasting results.

National CPG BrandZip-code targeting test
IMPACT Shelf
+64%
Sales lift where streaming layered onto linear

Streaming layered on linear turned awareness into checkout.

Result 2.847 vs 1.735 units sold per 1,000 residents, a 64% sales lift where streaming was added.

Read the full story
Flex Seal, Copper Fit, PoophLive events + prime time
IMPACT Surge
+29%
Copper Fit retail sales after Q3 event placements

The biggest broadcast moments, bought at a fraction of the cost.

Result 83 million Q3 household impressions for Copper Fit, a 14% weekly Amazon brand lift, and 29% retail sales growth.

Read the full story
Razor, Zevo, DermTechTotal Video strategy
IMPACT Efficiency

One strategy across every screen, optimized in flight.

+59%
Razor revenue from one unified cross-screen plan

Result Razor revenue up 59% under a $5 CPM. DermTech search interest up 57% with cost per lead down 30%.

Read the full story
Razor, TIDL, Senokot, ColaceRetail drive
IMPACT Shelf
+40%
Razor Walmart retail sales lift in week one

From their screens to the store aisle.

Result Razor Walmart sales up 40% in week one. Zevo retail sales up 60%. iFLO revenue up 75% month over month.

Read the full story
PoophGo-to-market launch
IMPACT Launch

A first-time launch that outgrew its category.

#1
Amazon’s most-searched pet odor brand in three years

Result Amazon’s #1 searched pet odor brand, expanded from one product to three SKUs, competing directly with Febreze.

Read the full story
Zevo, TIDL, PoophMarket challengers
IMPACT Market
+342%
TIDL total sales growth against category leaders

Challenger brands, breaking into locked categories.

Result TIDL sales up 342% with Amazon up 400% in three months. Zevo hit a top-5 category spot. Pooph sales up 29%.

Read the full story
Razor, RUKUSfx, Flipeez, AirFortToys + family co-viewing
IMPACT Demand

Ads kids love. Results parents buy.

+352%
AirFort Q4 website visits, year over year

Result Razor revenue up 59% in four weeks. AirFort transactions up 71%. Flipeez hit 12.5M impressions at a $1.24 CPM.

Read the full story
Flex Seal12-year partnership
IMPACT Launch
8:1
Return on ad spend across the partnership

From first spot to billion-dollar brand.

Result The #1 sealing solution brand, an 8:1 return on ad spend, and a product family that grew to six and beyond.

Read the full story

Your brand, scored

These started as a plan on a Monday. So does yours.

See what’s possible →

Clients

In their own words.

Diray Media is simply BEST IN CLASS! They truly care about making your campaign a success. From product test to launch and roll out, Diray Media fantastic team was there to guide us through each phase of our campaign. If you are considering launching a shor…
Phil SwiftPresident, Swift Response (Flex Seal)
When it comes to DRTV, Diray is best in class! Their breadth of knowledge and experience in the space has allowed us to successfully launch multiple direct to consumer and retail drive campaigns. They are expert at maximizing reach and efficiency.
Anne Marie MullenVice President of Marketing, ideavillage Products Corp, Copper Fit
I've been working with Diray Media for decades. During that time, they have consistently launched new brands and exceeded every goal we set. We work with them not only because of their expertise & professionalism, but because they are partners in every…
Andy KubaniCEO, ideavillage Products Corp, Church & Dwight Flawless
If you're seeking advertising success, Diray delivers! Our TV campaign last year was my company's first foray back into TV advertising in the past 10 years. With Diray as our partner, success was achieved without ever having to feel lost or out of control…
Ali KermaniVP Marketing, Razor USA
Diray Media helped us effectively strategize, manage, and measure our year-end fundraising campaigns on paid social. They were able to deliver on our rather complex custom reporting requirements and uncover actionable creative and audience learnings that we…
Kristin LawsonSenior Advisor, Digital Marketing, Save the Children
Kidfinity is thrilled to be partnering with Diray Media and after just the first round of testing, we've seen amazing results for RUKUSfx through their integrated approach in TV and digital. Diray has continuously provided the utmost attention and expertise…
Lisa WhitakerFounder & Co-President, Kidfinity RUKUSfx
From the very beginning of our partnership, Diray Media has shown a deep understanding of our needs and goals and has worked tirelessly to develop and execute effective media strategies that have helped us reach and engage our target audience. They have con…
Melody FriedaSenior Director of Digital Marketing, DermTech
Diray has been a reliable partner for us throughout our go-to-market launch, helping us establish double digit growth at various brick and mortar retail partners and Amazon. Their focus on optimization and attention to detailed demographics has resulted in…
Cohin KakarCo-founder, Chief Marketing Officer, TIDL

Ready to elevate your brand?

Let's get to work.

Contact us