TV > Doomscrolling!
What’s Gen Z’s favorite way to unwind? Spoiler: it’s not endlessly scrolling through social media. A whopping 80% of viewers would rather tune into a good show or movie than scroll their feed, and we don’t blame them.
Today’s viewers are choosing comfort over clout. Forget chasing trends, 82% of Gen Z proudly stand by their “guilty pleasure” shows, and 55% say they’d pay $100 just to rewatch a favorite series for the first time. That’s not just brand loyalty, that’s emotional investment.
But while viewers are emotionally all-in, their wallets are another story. With streaming costs climbing, 56% are keeping a close eye on their subscriptions, and 76% of Gen Z have already canceled (or would cancel) a service following a price hike. That’s where free, ad-supported platforms (FASTs) come in, and they’re only gaining traction. In fact, 81% of consumers agree: watching ads is a fair trade-off for free content.
What does this mean for advertisers? A golden opportunity. Viewers are open to ads, especially ones that feel relevant and resonate with their interests.
At Diray Media, we help brands tap into this mindset with total video strategies that reach audiences wherever they’re watching, from their comfort shows to their favorite FAST channels. Because in a world where attention is everything, we make sure your brand earns it.
Ready to be where your audience actually wants to be? Let’s talk.