Performance media, reengineered
Every impression leaves a signal. Most agencies stop at reporting it. We turn it into action.
Diray combines four decades of media expertise with IMPACT ENGINE, our proprietary AI platform that reads performance in real time, scores every placement against business outcomes, and continuously identifies where your next dollar will work harder. The result isn’t more dashboards. It’s smarter decisions, stronger performance, and media that becomes more effective every day.
Signals
Brand signals
Engagement signals
Commerce signals
Every placement gets a score, every single day.
Score
Every placement carries a score from the day it runs, measured against the outcome you chose, so the plan can change while the campaign is still live.
Signals in · the media
And the signals around it
Channels shown are representative, not exhaustive.
Streaming / CTV · target outcome: retail sales
People decide
Buyers & strategists
Our people make the optimization moves, informed by the scores. The Engine does not move money on its own.
This read: maintain investment, with a slice flagged for review.
Outcomes come out: measured against the outcome you choose, not media delivery alone.
Improve
The score shows what is working and what is not. Our media team of buyers and strategists decides where your money goes next. Four decades of buying with these networks gets us rates, inventory, and speed most agencies cannot. So when we make the call, it happens.
It is working. Put more behind it.
Almost there. Tune the targeting, the creative, or the timing.
Not working. Move the money somewhere it will.
Keep, optimize, reallocate · called by the media team, daily
Outcomes
Most agencies hand you where media ran and what it cost. Diray hands you the result it was bought for: predicted before the media runs, measured after it does.
We tell you what to expect before the media runs.
Then every outcome goes back in, and the next buy starts smarter.
The offering
Tell us the outcome you need. We build the plan behind it. Every offering runs on the same Engine and the same daily score.
The offer
Send us a campaign you have already run. We will score every placement against the outcome you were chasing, then walk you through what we would have kept, optimized, or reallocated.
Walk through it with us