What We Do
Total Video · planned and bought as one system
One system · scored daily
At Our Core
Diray Media seamlessly integrates linear and digital video tactics into a comprehensive approach that amplifies brand visibility, enhances audience targeting, and maximizes conversions.
One number, six weighted components behind it
Illustrative exampleThe six components carry different weights in the score, and the mix varies by product and day.
No cost, no obligation
See what this system would build for your brand.
About You
We start with your question, not our capabilities deck. If one of these sounds familiar, you’re in the right place.
Need to prove media effectiveness?
Every placement is scored daily by the Impact Engine, against the outcome you chose. See how it works →
Looking for better attribution?
We measure against your business outcome: retail velocity, orders, demand, not platform proxies. See the proof →
Unsure how TV fits into today's media mix?
TV isn't a silo here; it's planned inside Total Video, one system across every screen. See the ecosystem →
Tired of disconnected channels that don't work together?
Seven channels, one connected strategy, one scoreboard. How it connects →
Looking for a partner that acts as an extension of your team?
Strategists, buyers, and analysts in one room in SoNo, on your business every day. Meet the team →
Something else on your mind?
Tell us the outcome you need to move. We’ll tell you honestly whether we can move it.
Talk with a strategistHow we answer
Media Strategy
With 30 years of linear and OTT expertise, we craft integrated media plans that engage your audience and optimize your budget for maximum ROI.
Buying & Planning
Our real-time buying strategy and trusted partnerships deliver unbeatable rates, ensuring efficient media placements across all platforms.
Advanced Analytics
Leveraging cutting-edge data science, we provide a full view of media performance through real-time optimization, mixed media modeling, and attribution analysis.
Hands On, Every Day
The strategists, buyers, and analysts behind your campaign sit together in SoNo, Connecticut. When your numbers move, a person moved them, and you can pick up the phone and ask why.
Proprietary Technology
Our proprietary scoring platform grades every media decision against the business outcome it was bought to move, daily. Each score ships with the why behind it, and the model says so when media was not the driver.
Powered by MediaINSIGHTS, we consolidate campaign analytics and reporting into a custom dashboard, enabling continuous optimization, informed decisions, and transparent tracking across all Total Video tactics.
We combine external and proprietary data for insight into consumer behavior, advertising trends, and competitive landscapes, tracking TV and digital ad placements to ensure optimal performance and adapt quickly to market changes.
Proven Results